Environmental and consumer activists claim that trade harms the environment and reduces consumer choice. Huh? Where have these people been for the past fifty years? The idea that trade reduces consumer choice is simply daft, ranking alongside the communist dictum \'freedom through planning\' as one of the twentieth century\'s greatest fallacies. As we know from Friedrich Hayek and from the bitter experience of billions, central planning is the road to serfdom, not freedom. Likewise, a restriction on free and voluntary trade between individuals is by definition a restriction on choice. As regards the claim that trade damages the environment, evidence from across the world shows precisely the opposite. Trade results in improved allocation of resources, thereby benefiting the environment.